Product Launch Brochures

Each new season brings new products to the range of vehicles on offer from Swift. I have highlighted a few of the 10 brochures, and a few pages from inside. These had a digital release with no printed copies being produced as the company moved away from printing their literature to download only. All product images are CGI generated.

The theme of ‘love life’ came from the experiences during Covid. The campaign of ‘love life, love Swift’ was very successful as it summed up the feeling the Swift community felt at that time.

The product literature needed to communicate the love of family and the great outdoors, to encourage people to get back outside after the trauma of lockdown and to build back confidence.
The Poet Ian McMillan worked with me to write a piece that introduced the concept and ran throughout the whole years campaign. You can view the completed video ‘Under your own blue sky’ within the video section of my portfolio.
Swift introduced a compact version of the Sprite range and this was shown here in the introduction. The theme of ‘love’ runs throughout the literature.
This section is created with CGI imagery and shows the highlights of each product and additions to previous models.
This spread shows 360Ëš views, again produced in 3D software by the CGI specialist. The isolated images really stand out and create a ‘no-fuss’ way to show exterior highlights.

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