Virtual Exhibition

As an alternative to in person events, Swift needed to react with a way to sell products to customers who couldn’t see them at dealerships. My brief was to create an experience using an online virtual exhibition provider.

This involved promoting all products with video, literature downloads, 360˚ matterport tours and CGI imagery. It was called ‘Swift live’ and replaced the huge exhibitions staged at the industry leading show held at the NEC in Birmingham.

The virtual entrance to ‘Swift live’.
The foyer with clickable product halls
This hall creates the illusion of a visitor experience and each area is clickable, providing product information
This is the interactive motorhome hall
And this is the holiday home hall
Individual products could be viewed internally and externally with video and matterport 360˚ tours

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