ebuyer Weekend on Dave TV Stings
Ebuyer.com sponsored ’Weekends on Dave’ with Idents appearing throughout the day advertising products that had agreed sponsorship. The campaign cost in the region of £500k.
To support the existing idents, I designed a microsite that had competitions and bios of each of the characters that appeared, together with a gallery to view the idents in all their glory. Customers had the chance to be made into a character and appear on TV.
I created a variety of promotional banners using the models from the idents.