ebuyer attended Insomnia 55, which is the largest gaming festival in the UK and attracts about 40,000 visitors. A reseller village taking nearly 100m2 in stand space was created, and every area had graphics specifically designed for each reseller attending the event. ebuyer launched the Geek Pride and Element Gaming brands at the event. Visitors received Geek Pride packs containing badges, stickers, wrist bands, car fresheners and shirts. eBuyer’s gaming brand Element Gaming was soft-launched at the event, with gaming peripherals being sold and demonstrated.
A catalogue, gaming style shirts, stand space, giveaways and much more had to be created for the event, not to mention liaising with stand builders, promo companies and securing funding from 14 brands. As a brand building exercise it was a great success.