Redcentric have several data centres which use a considerable amount of energy. They offset this with cutting edge cooling systems and other technologies. Being aware of their environmental responsibility, they wanted this to be reflected in their rebrand.
The idea was to take nature as a theme and run it through all aspects of the business.
The main ‘company’ image I chose was a dandelion head. The thought behind the image was that a seed head was the business and the seeds were the products, services and customers.
When distributed, they will grow and in-turn produce seeds for further growth. This was used throughout the business from digital wallpaper in the offices to computer desktops.