Trudy Nursery Brochure
Trudy nursery furniture is a new product offering from British Thornton. It was launched to complement the other furniture products aimed at the education market. Made from sustainably managed wood and manufactured in a natural colour, the product launch had to communicate the imaginative uses the furniture could be configured into using the wooden nut and bolt fixings.
The nut and bolt device was sent out as a piece of DM as a teaser to introduce the product. The packaging was made from recycled board with a single colour print.
The logo has a little bird perching on the end. Trudy nursery has animal toys in the range and a bird was used on a piece of play furniture. This pulled everything together to create the logo.
As this was a new range, the photography was setup from studio-built room sets. With a fresh lick of paint, accessories, models, and a great photographer, Hylton Photography, the lifestyle photography was completed on time and on budget.
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